The Primary Purpose of a VFD is to turn the Shaft of an Electric Motor Efficiently and Reliably. Wouldn’t you want your drive to be built by the industry’s leading Industrial Motor Manufacturer?

Introducing the new All Purpose Variable Frequency Drive from Toshiba. This new VFD is the latest version of the AS drive series with enhanced real-time communications and advanced features.

There are basically three classes of PWM Variable Frequency Drives on the market today. We classify them as Low Cost Shaft Turners, Commercial Rated and Industrial Rated. Most all PWM Drive constructions are identical (Excluding the Programming). However the major difference is the Quality of the Components/Semiconductors used in manufacturing. Manufacturers are challenged with managing Heat, Power Losses and Harmonics while offering a competitive drive in the marketplace.

Some manufacturers focus on Price above Reliability “Low Cost Shaft Turners”; using low cost components which typically have lower Thermal Thresholds subsequently resulting in a High Cost of Ownership.

Approximately 80% of our industry utilizes a “Commercial Rated” VFD where these manufacturers provide a product built with components that balance quality to cost. These drives offer a generally good drive for the cost that fits most moderately loaded applications.

“Industrial Drives” are manufactured with the Highest Grade of Components and Semiconductors. Targeted to offer the Lowest Cost of Ownership, Longest Life Span and capable of standing up to the most Demanding Applications. In the recent years Toshiba has focused on offering these Industrial Rated VFD’s at pricing levels that compete with the Commercial market.

We can now offer a superior drive option at a very competitive cost.

  • 150% Overload for 1-minute overload capacity
  • 180% Overload for 2-Seconds
  • Temperature Ranges from -10° to +60°C
  • Advanced LCD Keypad
  • Real Time Clock with Battery Backup
  • Embedded Web Server for easy Ethernet IP configuration
  • Pump Control
  • And Much More…….

AS3 Brochure 2016 [PDF]

AS3 App Note 1.0 Ethernet IP Basic Tutorial [PDF]AS3_Brochure_2016


Reuland Brakes
Solving premature bearing failures

“Ask any maintenance engineer. The fewer the moving parts, the less there is to break down and wear out”

Industrial Electrical Company is a proud distributor of Reuland Brakes. These incredible Brakes operate on a very simple principle: while the motor is running with power engaged, an electromagnet within the brake pulls back the pressure plate, allowing the friction discs and motor shaft to rotate freely. When power is cut to the motor, the electromagnet releases, instantly stopping the rotating discs and preventing the motor shaft from turning.

The Simple Secret inside our direct acting magnetic disc brake: ONLY ONE MOVING PART

Brake Brochure [PDF]

Introducing Toshibas New AS3 Low Voltage Drive